Step into the world of design, branding, and production with this hands-on project that challenges students to create their very own shoe brand.
Explore how ideas evolve from concept to product, learning to think like both a designer and a business owner.
Topics Explored
• Design Thinking: Learn how to create for yourself and for others through customer-centered design.
• Market Research: Identify who you’re designing for and what they want.
• Sketching & Prototyping: Turn ideas into visual designs and transform those designs into physical models.
• Stencil Application: Use real-world techniques to add color, texture, and detail to your product.
• Cost Analysis: Break down the basics of product pricing, from materials to markup.
• Branding & Marketing: Create a brand identity and plan how you’ll launch it to the world.
We recommend ordering a half-size larger than your learner’s current fit. This ensures that by the time they finish their custom design, they’ll have plenty of room to wear and enjoy their creation as they grow.
Please note that because this is a custom project kit, we cannot accept returns or exchanges.
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The STEM Learning Package
This project provides hands-on learning experience, guided by our Learning Management Software.
It includes a one-year student subscription to the course and materials necessary for an individual student to complete the project.
Within the online course, you'll find step-by-step video instructions, lesson videos, and additional activities to help students raise state testing and ACT scores, and a certification portion that allows students to earn a micro-credential.
The STEM Experience
Step into the world of design, branding, and production with this hands-on project that challenges students to create their very own shoe brand.
Explore how ideas evolve from concept to product, learning to think like both a designer and a business owner. From sketching your first design to applying stencils and building a prototype, you’ll bring your vision to life then take it a step further by identifying your target market and launching a brand campaign.
This project is perfect for aspiring designers, marketers, and innovators who want to combine creativity with real-world problem-solving. Ready to make your mark? Lace up and let’s go.
Topics Explored
• Design Thinking: Learn how to create for yourself and for others through customer-centered design.
• Market Research: Identify who you’re designing for and what they want.
• Sketching & Prototyping: Turn ideas into visual designs and transform those designs into physical models.
• Stencil Application: Use real-world techniques to add color, texture, and detail to your product.
• Cost Analysis: Break down the basics of product pricing, from materials to markup.
• Branding & Marketing: Create a brand identity and plan how you’ll launch it to the world.
Kit includes all components needed. No extra purchases required.
✓ Standards-Aligned✓ 1-Year Course Included✓ Everything in the Box
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"We had our 7th-grade daughter design everything on paper first before applying it to the shoes. She loved having the creative freedom and was completely into the project. It didn't feel like schoolwork to her. It felt like meaningful, hands-on learning. It was fun to watch her focus, problem-solve, and feel proud of what she created." - Mr. Russ H., Parent