Harley-Davidson’s decision to sponsor a STEM 101 Connections project was a great step in our K-12 STEM outreach efforts. STEM 101 took this idea of highlighting in-demand electrical careers and turned it into a well-designed, engaging and comprehensive project for students – one that allows students to do something hands-on, exposing them to the very basics of electrical circuits, and one that makes a direct connection to our company, various career paths and opportunities, and at the same time, it also brings visibility to our brand.